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Storied: San Francisco

Feb 14, 2022

Alfredo Uribe and Lucia Ippolito-Gonzalez's love story revolves around milk. In this special episode of Storied: SF, we get to know Fredo and we reconnect with Lucia, our guest on Season 3, Episode 42 (Part 1 / Part 2). First, we hear from Fredo.

He was born in Oakland and grew up in Pinole. His neighbors there had a dairy delivery company and San Francisco was a big part of their route. Young Fredo and Robert Frangieh were pals, and Fredo soon found himself running routes in The City with his buddy Robert and Robert's dad's company. They'd head out in the dark to a mostly quiet, empty city. But Fredo was hooked.

Eventually, they gave him the Mission route. He felt like San Francisco, and specially, the Mission, had it all. Fredo talks about the changes he's seen in San Francisco over years, especially around the South of Market/Oracle Field area. He reminisces about going to Giants games back in the Barry Bonds days. He was falling in love with San Francisco.

From there, we hear the story of how Lucia and Fredo met. It's a charming AF city love story involving the two of them doing what they do: art and milk delivery.

(At this point in the recording, their very young daughter appears on screen and distracts Jeff with her infinite cuteness. Please excuse.)

Fredo obviously knew a little about Lucia. But on that first date, they walked through Balmy Alley and other areas around the Mission where Lucia's murals live vibrantly. He was blown away that much more.

We hear the story of how Fredo decided to start Los Lecheros, his label. He was teased by folks he delivered milk to, so he decided to own it by putting "Lechero" on a T-shirt. For Fredo (and Lucia), the lechero symbolizes the hard-working folks who got up way before everyone else and actually came to people's houses to deliver their goods. That connection and community is what they're going for with Los Lecheros. They have dreams of turning it into a place in the alley to get coffee.

We talk a little about the Balmy Alley event that took place on Feb. 12, 2022. It marked the official product launch for Los Lecheros. But "Lovers Lane" was so much more.  There were vendors galore: face-painting, clothing, food, drinks, DJs, and more.

We end this podcast with Fredo's and Lucia's thoughts on what it means to still be here in San Francisco.

We recorded this podcast on Zoom in February 2022.

Photography by Michelle Kilfeather