Feb 24, 2022
In this podcast, Arabella picks up
where she left off in
Part 1. She was in New York working various journalism jobs but
still not totally fulfilled. This is when her self-described
"Goldilocks Era" began.
She shipped herself back out West to
live with family again, this time in Santa Clarita. From there, it
was down to Orange County. Summoning her experiences writing
online, she cold-called the web editor at The Orange County
Register and got a job there. But after a
year-and-a-half, she felt lost again.
In 2007, Arabella started a
webcasting company, producing content for non-profits and some
government agencies. It blew up and she got the content onto early
streaming sites like LiveStream. This work brought her up to San
Francisco and other parts of the Bay Area regularly.
At this point in the recording,
Arabella briefly shares her first visit to The City when she was
14.
She moved to San Francisco and her
company was doing really well. But then their biggest client pulled
out and Arabella scrambled again. Her cousin convinced her to get
back into spokesmodel work, which she did. This is how she met the
man she'd later marry. She credits her husband with having made her
fall in love with San Francisco.
Arabella shares the story of
launching WeXL. It's the story of her no longer accepting
seeing creators, especially creators of color, being manipulated by
powerful media companies. To learn even more about the non-profit,
please visit their website.
We end the podcast with Arabella's
thoughts on what it means to still be here.
We recorded this podcast at the
WeXL media lab in the Presidio in February
2022. Photography by Jeff
Hunt